DEBRA MORITIWON
Projects
Wizkid Rebrand Single Cover Art - No Stress
A rebrand of an African artist called Wizkid - No Stress.
Wizkid is an African artist who brings joy to his song that everyone can enjoy. He creates an emotion within the piece, which helps you know what feeling you are getting. This aims to enjoy beautiful music for everyone anywhere.
No Stress shows Wizkid has no problem as a star boy official and an exceptional, inspirational, talent of African artist that has an impact of love in his music.
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Fictional Brand Collaboration Duff Beer
Rebrand for The Simpsons Homer Simpsons beer. Better call Saul! In this project, we had to work in groups to rebrand a fiction brand from a tv show; our group had The Simpsons Homer Beer called Duff Beer. We are using What, How and Why to create a business proposition with a set of values for our brand. Is the business proposition that Duff Beer is a quintessential American larger company? Our values have changed since the start. It’s now humour, social, unpretentious and authentic; the purpose is to bring all types of adults from anywhere and everywhere together over a drink.
Group work with Emma, Ella, Carol & Debra
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Power the Fight Collaboration
Writing for Creative Industries
In this project, we work with a client called Power the Fight, which tackles violence affecting young people. They create long-term solutions for sustainable change and act as a link between the community and policymakers. Power the Fight empowers young people to create sustainable change. It engages and amplifies young people's voices affected by youth violence, helping them make a change and the right choices for the next generation. We had to find what we wanted to achieve, who are target audience was and the purpose of this campaign. We based our campaign on mentoring; we want to engage young people aged 11-16 years old in year 11, and the purpose for them to make a change and make the right choices, creating and one-liner, to sum up, our campaign and finding an insight on what we have research to finally develop a creative proposition to explain or illustrate what we want for are the outcome.
Group work with Emma & Debra
Writing for creative industries helped me to understand and master the act of brand strategy. In this unit, I was able to bring some ideas that drive me creatively and guide me through the process and being able to adapt by coming up with initial ideas and streamlining that allows my mind to think creatively and quickly.
Whilst creating ideas allows my mind to think quickly and constantly helps me to find a way to develop more effectively in this industry.
For me, this project helps me to think about the creative ways of writing and understanding copy with brand design and gives me skills like copywriting in a way that I can develop within this marketing or in campaigns.
MGK - Machine Gun Kelly Music Cover art - Cancel Culture
In this project in campaign and strategy, we looked at a music campaign to create a series of visuals for an album campaign for an artist called Machine Gun Kelly, also known as MGK, and we had to base that on a title cancel culture. We can up with the creative direction of the single Cancel Culture, and the creative direction is MGK cancelling the whole world out.
Group work with Tihaji & Debra
Pocket Chef - Nuntrional solution
Brief - Create a digital product or service aimed at 18–25-year-olds to help tackle a nutritional or sustainable food issue. In this project, we started to learn about UX & UI design using journey mapping and using industry can help to create a value-driven design. We began to develop an app called Pocket Chef that makes cooking easy and convenient for everyone. We learnt how to make simple designs of ideas for what our product wants to look like, then developed into Figma and learned how to use Marvel to test our digital prototype on other people—asking an awkward question to get feedback to improve our app. Lastly, we created our brand's tone of voice, made a straightforward style sheet that tells us what Pocket Chef colours, typeface and what you will see on the app, pulled everything together and are ready to start campaigning with billboards and posters.
Group work with Jada, Andrew & Debra
Bulletproof
When our founders set up Bulletproof 25 years ago, they were inspired by hip-hop - whether it was graffiti art, streetwear or music. Storytelling is one of the fundamentals of hip-hop - much like branding! We want to push you out of your comfort zone & challenge you to use lyrics within Hip-Hop as inspiration to create a new brand. Scan the QR code to open the game on your phone or go to the "100proof.framer website". You have 60 seconds to explore the record store & find up to 3 gold records. When the time is up, select one paper from your haul with Lyrics that speak to you & this will become your brief. Using these lyrics as a starting point, develop a brand name & the product or service it offers. Please bring it to life across relevant touchpoints to demonstrate your creative brand thinking.
IKON
IKON's project was to recreate an iconic comedian. Brandon Cannon is a comedian based in London who is humble and likes to make people laugh with humour. He is like James Bond. Brandon Cannon is a stand-up comedian; he tells a story that makes people laugh based on a dream he keeps having; he sees himself and thinks someone is spying on him. He freaks out and starts to speak to himself, and people around him believe he is crazy. A quote he always says whenever he sees a mirror is, “I’m too good-looking. It’s a crime.” This is reflected in a Netflix stand-up comedy movie poster.
Wizkid and Burna Boy - Ginger Rebrand
In this project, I created my favourite African artist, Wizkid & Burna Boy, with their song Ginger. This song means enjoying the comfort of your inheritance from Nigeria. In this song, they reference food like there’s no tomorrow. This song gives me life and the exceptional, inspirational talent of an African artist that has an impact of love in his music.
Nike Air Zoom Generation Rebrand for women campaign called Nike Dreamers 270s
New Basketball Shoe Brand - High Synergy
High Synergy is a new basketball brand I created for young people and adults to wear for comfort and the community. A new brand that will inspire the next generation that empowers the art of comfort and grip with basketball trainers, something everyone can wear, including females and males of all ages. I created a campaign for the brand and style of trainers to learn and develop from branding projects in university and help myself to create more and improve my knowledge in branding and marketing. Research and understanding for basketball shoes and more on the comfort for the ability to move around the court with no problem or injury for athletes. Comfort is critical for athletes who play basketball to improve their performance.
The future of women’s basketball is the next generation of women who can provide the same accomplishment as men in the NBA, such as Lebron James, where Lebron’s legacy will continue with his children as the next generation. The brand aims to empower women’s basketball as best as possible, a practice that brings the community together. Allowing the next generation of women’s basketball to be presented so that they will be remembered just like the NBA. The big idea is to create new Nike basketball trainers for women’s basketball for the next generation, allowing them to dream big with high hope of reaching their full potential.